About Us

A brief history from our Founder, Bruce Namerow.

After years in the web agency business, I started Interactive Strategies in September 2001 because I was frustrated with business as usual. At the time, some agencies were creating beautiful design. Others were coding inventive technology. Just a handful were thinking about how to attract and keep site visitors. It was all just a bunch of parts and no glue.

Bringing It Together

My idea was simple, dare I say obvious. Let's pick up the pieces and start putting them together. Let's take some time up front to intimately understand our clients' objectives and craft comprehensive long-term strategies. Let's think about how design and content can play together to create better user experiences. Let's not develop technology just for the sake of it, but give it a purpose and make it seamless. Let's build direct relationships with website visitors through email and increase traffic through search.

Building Our Team

Slowly and deliberately, we set out to recruit experts in strategy, design, content, technology and marketing. They answered the call from all over – Chicago, Denver, Boston and, of course, Washington DC. Each arrived with a unique passion for the web and deep experience from a diverse set of clients – FirstUSA, Accenture, Avis, Ford, AOL, and Royal Caribbean. But they were also opera singers, bicyclists, and band leaders. This was going to be fun!

Looking Back

After six years, I look back with the sense that we have actually delivered on our promise. We could have grown faster. We could have merged five times over. But what would have been the point? Instead, our focus remains only on creating quality work, delivering measurable results, and providing our clients and our employees a great experience along the way.

What's Next?

Today, it's clear that other interactive agencies are starting to "get it" – and we welcome that. It's what challenges us to keep moving forward and look to new ideas. Blogs. Multi-variate testing. Social networking. Yes, this is definitely going to be fun!

Bruce Namerow
Founder and President