This Thanksgiving, we're thankful for the new social media features that have helped us create immersive brand experiences for our clients.
Sarah Proper is a Front End Developer and a chili cookoff queen. Learn more about her!
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A guide to answering the eternal question, "Why don't my metrics reports match?"
Similar to many soon-to-be grads, I was stressed out about finding a job after graduation. I had a full-time position lined up, but I was unsure of my start date. Cue panic mode. I didn’t want to be stuck at home for three months or longer doing nothing.
As an avid New York Yankees fan and Millennial, I follow the team on many forms of social media. This season I noticed something peculiar as I was scrolling through my Twitter timeline: interesting/weird hashtags with equally cheesy pictures for certain players on the team. The Twitter trend in baseball is a lot of fun and a good source of entertainment for some, but it’s also great from a business perspective.
Because of meme's soaring popularity, companies are jumping on the bandwagon and incorporating them into their own social media marketing mix in the hopes of keeping up with social media trends and reaching younger audiences. So how can companies effectively (and appropriately) use memes as a marketing tool?