Put Mobile first

Lately we have been thinking a lot about mobile.

Read more

The 'C' in CMS

In this first installment of a two part essay exploring Content and planning for its uses in the future, I’ll look at how technologists and creatives should be thinking about content and how to label and structure it in that place where the rubber hits the road – the CMS.

Read more

5 Sites for Content Strategy (and a Bonus Pie Chart)

User experience, visual design, content management systems, information architecture. All key elements of any successful web experience. But these experiences are built so that users can consume the content within them. 

Read more

Content Strategy: What Your Site Says About You

By now you know that at I.S. content is king. And as we’ve talked about, Content Strategy is pretty hot right now and increasingly sought after as a service.

So I thought I’d take a moment to explain what Content Strategy means to us, and why it should matter to you. 

Read more

Content: You've Come a Long Way, Baby

Content Strategy is not a new concept. In fact, back in 2000 when I was transitioning my print journalism background to the unchartered world of the world wide web, I participated in a workshop at the National Press Club (lots of journalists needed to beef up, hence the location) conducted by Merry Bruns, a notable pioneer in the field of online content strategy.

Read more

Finding the Big Idea

InfinityQS makes the world’s leading real-time SPC software. What’s that mean? Don’t worry, we had no idea either when we took on the company’s website redesign. But we soon learned that their software is used in factories around the globe to make products safe – from ketchup to cars to medicine to airplanes. Cool.

And luckily we had our kick-off meeting at their offices because we got to see (we are visual people afterall) what that really means. Their lobby is full of consumer products from companies they work with: Heinz ketchup bottles, cans of Pepsi, boxes of Kraft foods. Very cool.

Read more