Keep it simple, FSG

Today (well yesterday) we launched the brand new Futures Strategy Group website - a project that combined strategy, design and branding, technology and marketing to help FSG stand out in a competitive industry. 

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Couldn't ask for a better team

In our most recent project with Team Hole in the Wall we were tasked with designing their blog. For those of you who aren’t familiar with Team Hole in the Wall, they raise money for Paul Newman’s Hole in the Wall Camps for kids with serious illnesses by asking runners, bikers and marathon/triathlon enthusiasts to participate in racing events as part of their team. 

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Our Redesign - Did We Get it Right?

How do you measure the success of a web design?  I’m not talking about conversion rates, visits or bounces, or any number of analytical figures you can ultimately use to evaluate the effectiveness of site – I’m talking purely about the design.  How do you know when the design is right?

Certainly there are designs that don’t work – disjointed typography, poor balance or composition, clashing colors, etc.   But with a team of experienced designers, you get past those basic issues pretty quickly.  You have designs that, in the most objective measures, work.   The question becomes, do they work for the client?

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Finding the Big Idea

InfinityQS makes the world’s leading real-time SPC software. What’s that mean? Don’t worry, we had no idea either when we took on the company’s website redesign. But we soon learned that their software is used in factories around the globe to make products safe – from ketchup to cars to medicine to airplanes. Cool.

And luckily we had our kick-off meeting at their offices because we got to see (we are visual people afterall) what that really means. Their lobby is full of consumer products from companies they work with: Heinz ketchup bottles, cans of Pepsi, boxes of Kraft foods. Very cool.

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Stop the Presses! The Blade Is Back.

For over four decades the Washington Blade was an institution in the world of gay news. But when the Blade approached us, their lean-but-dedicated team had just rescued the publication from bankruptcy.  It seemed like a mission impossible, but with sacrifices, all-nighters and occasionally working from the comfort of a yoga ball (no joke!), they kept operations afloat and never missed a publication cycle.

Needless to say, their passion inspired us.
With that same spirit of teamwork we worked with the Blade to re-launch the website. But with all good projects, there was a hitch (or two): They were also redesigning the print version of the paper and were in the midst of a corporate rebrand.
 

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