How to Reboot Your Email Marketing Strategy

Email is most definitely not dead. With nearly a billion new email addresses being created in the next few years , even more people are using it for both personal and commercial communication. There will be more email accounts in 2014 than either social networking or instant messaging accounts, despite growth in both. 

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Are ranking reports no longer as useful as we once thought?

Remember the good old days?

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Can Google PPC Boost Your SEO?

It's the number one question of our client who are considering a PPC program with Google Adwords, "If I'm already ranking well in the organic listings, why should I pay for ads on Google?"

I usually offer up a few reasons including:

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Boost Your Rankings with Social Media

Even though establishing your business' presence on social media channels is more about engaging your customers and building trust in your brand, there’s no harm in reaping the SEO benefits that come along with it.  Below we have listed some best practices on how to leverage each social media outlet to improve your site’s ranking in the search engines.

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Happy Monday

The Google+ Song, in case you're an auditory learner...

http://www.youtube.com/watch?v=nGugj1ym594

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Dead Technologies: Thank You For Being a Friendster

The dawn of "social media" is something that my generation has had the dubious honor of participating in, and indeed pioneering, since before the term "social media" even meant anything (..still not entirely sure what it means). Over the years, my personal level of participation has been undertaken sometimes with trepidation, sometimes with reckless abandon, but always with willing curiosity. 

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Is Google+ a Minus?

Google has recently released its newest attempt (third time’s the charm?) at tapping into the social networking space – the Google+ Project - and competing head-to-head with Facebook. While the product has yet to be released, a demo version is being tested among a small number of people. It has already been met with mixed reviews.

I was not one of the lucky few who received an invitation to test the product, so I can only base my opinion so far on the interactive tour within their new website and what I read on my fellow online marketers’ blogs. My first impression? The platform seems cool but still lacks that big idea that would entice people to drop their Facebook addictions, myself included. So see for yourself. Below I’ve broken down the key features. I’ll let you decide the pluses and minuses of the new platform…no pun intended.

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Social Media: It's Kind of a Big Deal

At Interactive Strategies, we’ve been encouraging our clients to kick-start their marketing efforts via social media (when appropriate) for quite some time. Thanks to today’s NYTimes article we are pleased to see our approach is vindicated, as it points out many small businesses are realizing the power and cost-effectiveness of a strategic social media plan.

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So you say you have Google Analytics...

“We have Google Analytics installed but have never logged in” or better yet “We use Google Analytics but we don’t know where to begin analyzing all the data.” Statements like these are common when we ask our clients or prospective clients what web analytics platform they are using.

Clearly, this showed there was a dire need for some “training,” which sparked the idea to host a LunchBox session on Getting the Most from Google Analytics. Thus began the planning of date, location, food (of course!) and content to cover.  Our email invite was so well received that we ended up hosting not one but two of these sessions! Who knew they would be so popular – I guess we should have.
 

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