Politics of the Internet

Early Internet adopters took advantage of the vast, unexplored network for communications, collaboration and massive amounts of innovation. With unabashed determination and curiosity, they latched on to the Internet frontier and their creativity exploded into a technological frenzy. Today we all reap the benefits.

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Are ranking reports no longer as useful as we once thought?

Remember the good old days?

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A Striking Success

Last week millions of Americans participated in or witnessed the biggest digital protest the world has ever seen. Big and little names alike bound together to fight against the PIPA and SOPA acts – two proposed bills that could have unleashed a level of censorship on the Internet that many thought to be unacceptable (and a few believed it to be unconstitutional).

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90% of Success is Just Showing Up

Last night Vanessa, Corey, Victor and I were all geared up to attend a networking event around designing for the mobile web. After all, we have recently engaged Microstrategy to design a series of ads to promote their products on the iPad and iPhone .

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Dead Technologies: Thank You For Being a Friendster

The dawn of "social media" is something that my generation has had the dubious honor of participating in, and indeed pioneering, since before the term "social media" even meant anything (..still not entirely sure what it means). Over the years, my personal level of participation has been undertaken sometimes with trepidation, sometimes with reckless abandon, but always with willing curiosity. 

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Is Google+ a Minus?

Google has recently released its newest attempt (third time’s the charm?) at tapping into the social networking space – the Google+ Project - and competing head-to-head with Facebook. While the product has yet to be released, a demo version is being tested among a small number of people. It has already been met with mixed reviews.

I was not one of the lucky few who received an invitation to test the product, so I can only base my opinion so far on the interactive tour within their new website and what I read on my fellow online marketers’ blogs. My first impression? The platform seems cool but still lacks that big idea that would entice people to drop their Facebook addictions, myself included. So see for yourself. Below I’ve broken down the key features. I’ll let you decide the pluses and minuses of the new platform…no pun intended.

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Social Media: It's Kind of a Big Deal

At Interactive Strategies, we’ve been encouraging our clients to kick-start their marketing efforts via social media (when appropriate) for quite some time. Thanks to today’s NYTimes article we are pleased to see our approach is vindicated, as it points out many small businesses are realizing the power and cost-effectiveness of a strategic social media plan.

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