How do you know when it is time to retire your brand identity? This is a hard question for most organizations – even ones like us who pride ourselves on helping clients through this process.
In January 2011, IS began redesigning its website. We started by having discussions with each department, conducting competitive research, and analyzing what was, and was not, working on our current site. As we began to dig deeper into the process questions began to emerge such as: who are we, what makes us different, and what is our value proposition? We suddenly realized that we needed more than a redesign. It was time to rebrand Interactive Strategies.
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