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Expertise » Content
What does your website say about you?
We take this question very seriously. After all, there is little value in a beautiful design and a fancy technology if your message falls flat.
A strategic approach to your message
Our content development work starts at the outset of a project. We take the time up front to understand your business goals and messaging objectives. Then we create a customized content strategy to ensure your site launches with appropriate messaging.
A menu of editorial services
Whether you need full copywriting support, or guidance in developing your own content, we can make the editorial process manageable, efficient and (dare we say it?) enjoyable. Some of our services include:
Content Audits
Through our content audit process, we take an inventory of your current site to determine what to keep, what to create and, of course, what to cut.
Web Writing Workshops
Web copy should be concise and precise. If there’s someone in your organization who believes otherwise, our Web Writing Workshop is for you. We’ll engage and motivate your team as we teach the art of writing for the web.
Templates & Tools
If your goal is to keep content development in-house, we can arm you with the tools you need to manage the process successfully. From content outlines, to project schedules, our suite of templates and tools will help you develop compelling content in a timely manner.
Copywriting & Editing
Oh yeah. We can write too. Our content specialists intimately understand the importance of clean, concise and web-friendly content. They will work to develop the appropriate editorial voice and create content that’s aligned with your brand and message.
Next: Learn about our Technology Expertise.
National Board for Professional Teaching Standards
Our content audit on the NBPTS website led to the removal or rewriting of hundreds of pages of copy.
Interactive Strategies understands how to have a meaningful strategic relationship with their clients. They provided expert guidance balanced with a sure process for exploring and delivering on our strategic goals from our web presence."