Expertise » Marketing

If you build a website and no one comes, did you build a website?

We approach online marketing with the same philosophy as website design—combining experience, strategic thinking and a strong dose of creativity to develop unique campaigns that provide results. In fact, our website design and online marketing strategies evolve from one business process.

Organic Search

All too often search engine optimization is an afterthought – something you plug-in after a site has launched. Not so for us. Whenever possible, we think about search early in the game. That means creating sites with content that maximizes relevant keywords; code that follows search engine best practices; and dynamic title tags that increase search engine visibility. Then it’s an ongoing process of testing and refinement until we've achieved success.

Paid Search

Setting up a paid search program can look deceptively easy, but often leads to costly mistakes. We've got more than a few tricks up our sleeves to make sure we are running an efficient program. More importantly, we're concerned with much more than just driving traffic. Rather we look to the entire cycle of conversion process – from the moment they click until the moment they take the desired action at your site.

Email Marketing

Once you drive visitors to your site, the next opportunity is to leverage email to build direct and lasting relationships. We assist clients in all aspects of executing e-mail marketing campaigns, from developing methods to boost e-mail address acquisition rates, to creating effective copy and design, to implementing and tracking results. We also build custom email delivery solutions or can recommend an appropriate provider.