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The most targeted of all online media, search engine marketing puts your business in front of online consumers when they are specifically looking for related products and services. In fact, this is where many of our clients begin their efforts to acquire new customers online. Interactive Strategies provides both organic and paid capabilities.
Organic Search Engine Marketing
This capability focuses on making a site more search engine friendly so that it ranks higher for key search phrases -- without actually paying for placement. Interactive Strategies uses 100% industry best practices, starting with thorough keyword research. Then it’s an ongoing process of testing and using in-house software to measure results, optimize your placement and maximize the qualified visitors that are delivered.
Paid Search Engine Marketing
Many search engines also offer paid results or listings—here, a company pays for placement. Two of the largest programs are Google Adwords and Yahoo! Search Marketing. Interactive Strategies successfully manages these programs for a variety of clients across industries such as apparel, video/gifts and new homes. In our view, a strong paid search campaign sets the foundation for the rest of the advertising utilized in your online marketing program.
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