A Connected Experience for Reconnecting Alumni

Amidst Georgetown University’s most ambitious fundraising campaign ever, we tapped into the emotional state of users to improve engagement, bridged social channels to activate participation, and increased contributions through new alumni and donation websites.

Building a Website and a Community

Alumni need to feel connected to stay involved with their university. With this mission in mind, we elevated Georgetown’s signature stories, created a customized calendar to feature upcoming events, and developed multiple ways to encourage users to connect and engage with the university and each other.

Connecting Socially with Social

We discovered most classes and groups were active on social media but rarely updated information within the alumni site. Rather than compete with social media, we joined it. Our flexible social panel pulls content from properties all over the web and is customizable by each class or group.

Engaging the Heart Before the Head

The new site puts an emphasis on engagement beyond donation by featuring key events such as homecoming, clubs and networking opportunities, and career assistance.

Featuring the “Why Give" Story

For the standalone Georgetown giving site, we emphasized the impact donations have on the success of the university while simplifying and improving the donation process through thoughtful UX. For richer engagement, profiles describe the dreams of scholarship students and research goals of faculty grantees. News articles celebrate groundbreakings for world-class facilities made possible by alumni donations.

Improving Site Management

We created a unified news and profile repository to allow for content sharing and related recommendations across both the primary alumni site and the giving site. Class pages, for example, automatically show alumni profiles and news about members.

Making Content Easy to Find

A faceted, grid-based browsing system helps users find the most relevant content within the Alumni, News, and Giving Stories pages, with content shared across the site whenever appropriate.

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