K12 for Educators' courses transform classrooms and improve student outcomes. We told their story by showcasing their products and touting their success.
We highlight the unique combination of curriculum, technology and services K12 offers with video and product demos. A persistent contact form is available for prospects to take action. We wrap the experience in a vibrant and open design that lets K12's enthusiasm for education shine through.
We infused storytelling into the site's structure by grouping content into four straightforward navigation categories. Using "mega-menus," we present content and photos in the navigation to deliver key information upon rollover - no clicks needed.
The Solutions section provides information related to common or topical education issues, such as struggling students, standards alignment and online learning. Visitors can quickly grasp how K12 can address a user's specific challenges.
Our content strategy also includes customer quotes and video case studies to demonstrate how K12 has helped real educators and parents. A "sticky nav" footer with clear calls to action, ensures users can take the next steps when they're ready.
From any page on the site users can quickly search 5,000+ courses by grade level, subject or type. Through powerful faceted search, they can refine their results to exactly the courses they need.