Search Engine Optimization

Push your rankings to the top.

Search engine optimization is not just about picking the right keywords. Being able to execute creative campaigns tailored to each search engine combines expertise across online marketing, design, content and technology. Because we boast these experts in-house, we develop strong and successful SEO programs that consistently push our clients’ sites to the top of search results. With our SEO services you’ll get improved visibility, increased traffic and more quality conversions.

We follow a systematic process to ensure high returns on your SEO campaign. 

1. Research & recommend keywords.
   We research your products, services, industry and competition to determine where you have an advantage over your competitors. Then we develop your priority keywords and ranking goals.
2. Analyze your website.
   If your website isn’t organized intuitively you can confuse search engines (not to mention users!). We conduct a thorough analysis of your site’s information architecture and identify areas to improve the navigation pathways. And our design and technology teams can help implement our recommendations.
3. Develop keyword-rich content. 
   Our online marketing experts work closely with our content specialists to ensure your content is optimized with relevant keywords while remaining web-friendly and representing your brand message.
4. Implement code for SEO.
   Our HTML code follows strict best practices for SEO with optimized HTML title tags, alt tags and H1 tags (tags that mean the most to search engines). With our deep knowledge of how the major search engines handle organic rankings (think: Google’s notorious algorithm), we can ensure you rank well no matter where the user is searching. 
5. Provide monthly reports.
   We continually monitor your rankings and traffic trends, and provide comprehensive monthly reports of our findings. From there we fine tune our SEO efforts to boost your program.

Have a new website?  Trying to significantly boost an existing campaign?
We offer the following additional SEO services that are perfect for new businesses, new websites or clients needing a greater SEO impact.

Organic Landing Pages
We design and launch keyword-rich landing pages to drive targeted traffic around specific keywords or conversion goals.  Our in-house designers and content specialists work together to create landing page experiences that are aligned to your brand, contain clear calls to action and integrate keywords appropriately. 

Link Building
Search engines look fondly on sites that have many in-bound links (sites that link to your website). In especially competitive markets, having a strong link building plan can help push your site even higher in search rankings. We conduct a thorough analysis of quality websites to target, and help you execute a plan for encouraging them to link to your site. And we can ensure that our link building plans are legitimate – we use honest tactics that don’t put your site at risk (no link farms here!).