Social Media Marketing DC

We’re Social Butterflies.

Your users spend (lots of) time on social networking sites and your brand should, too. Whether your goal is to drive traffic, build community or reach new fans (or, all of the above), social media sites and blogs give you powerful ways to connect with existing and new customers.

We can help you get social.

Develop a social media strategy.

Facebook, Twitter, LinkedIn, Youtube? We identify the best social media outlets for your marketing goals. Then we create strategic, cost-effective campaigns to get your message to a broad audience. Additionally with Facebook and LinkedIn we can segment your target audience by specific criteria (like interest, demographics or location), which helps us develop campaigns geared to the right users at the right time.

Create your social media presence.

We extend your brand to your Twitter Page, Facebook Profile and Youtube Channel with custom design elements and messaging. Then we provide you guidelines for communicating effectively on each site to increase fans and followers.

Create social ads.

With social networks, targeting a message to your audience (or a specific subset of your audience) has never been easier. With your demographic in mind we design display ads, draft and test ad copy and run ad campaigns on sites like Facebook, YouTube, Digg and Reddit.

Analyze and provide reporting.

How many Facebook fans do you have? What types of tweets are most often re-tweeted? How much traffic are your social pages producing? We follow the data and tweak your social media strategy to ensure you’re reaching your audience.

Develop your blog strategy.

Sometimes a blog is the perfect way to show your smarts while building community and extending your brand. When a project calls for a blog, we follow a strategic process to ensure the experience fosters lots of user interaction and ease of maintenance for you.  

• Craft a content strategy with recommendations for posts and categories.
• Create a visual design that reflects your brand and message.
• Install blogging software that makes updates quick and easy. 
• Optimize your blog for organic search.
• Provide reporting of how users are interacting with the blog.
• Recommend tweaks to improve the user experience.