Let the numbers tell the story
Making smart decisions about your website starts with understanding how users are interacting with it. With Google Analytics we analyze user traffic and behavior, and make recommendations that improve usability, optimize marketing campaigns and increase conversions.
Our systematic process ensures you get the most out of Google Analytics.
1. Set up and configure Google Analytics.
Proper data starts with proper installation and configuration of Google Analytics. We can launch Google Analytics on your site. Or if you already have Google Analytics installed, we can audit and optimize your configuration. Here are the specifics:
- Create goals, event tracking and e-commerce tracking.
- Configure visitor segmentation and funnels.
- Track online marketing initiatives.
- Track the searches performed on your website.
- Configure alerts to notify you of significant changes in data patterns.
- Track your current marketing programs in Google Analytics.
- Link your Google Analytics account to an existing Google AdWords account.
2. Analyze and provide reporting.
We take a deep dive into your Google Analytics data and provide monthly reports that show the following stats. We then take these stats and fine-tune your site and marketing campaigns around our findings.
- The most successful marketing campaigns (AdWords, emails, banner ads).
- How visitors are finding your site.
- The demographics of your site visitors.
- The most visited pages on your site.
- The pages where users tend to bounce (leave your site).
- The paths taken through your site that lead to the most conversions.
Want to learn the ins-and-outs of Google Analytics? Join us at our next Lunchbox!
Google Analytics Training
We teach you how to get the most out of Google Analytics at our Analytics training sessions. Learn how to set up your dashboard, create insightful reports, interpret the data and use it in meaningful ways. And bring your appetite. We never train on an empty stomach.