Organic Search Engine Marketing: All too often this form of internet marketing is an afterthought – something you plug-in after a site has launched. Not so for us. Whenever possible, we think about search early in the game. That means creating sites with content that maximizes relevant keywords; code that follows search engine best practices; and dynamic title tags that increase search engine visibility. Then it's an ongoing process of testing and refinement until we've achieved success.

If you'd like to learn more, visit our SEO Services section.

Pay Per Click Search Engine Marketing: Most interactive agencies understand that internet marketing is a great way to drive traffic to a website. But at Interactive Strategies we look beyond the basics to build strategic PPC search engine marketing campaigns that ensure users take the desired action on your site once they get there. We manage campaigns within all three major search engine platforms: Google AdWords, Yahoo!'s Search Marketing, and MSN Adcenter. In our view, a strong paid search campaign sets the foundation for the rest of the advertising utilized in your online marketing program.

If you'd like to learn more, visit our Pay Per Click Search Engine Marketing services section.

Email Marketing Solutions: Once you drive visitors to your site, the next opportunity is to leverage email to build direct and lasting relationships with new and existing customers. We assist clients to provide effective email marketing strategies, developing customized email solutions for each client. Interactive Strategies also focuses on creating engaging email designs as well as targeted content and messaging when developing effective email marketing campaigns.

If you'd like to learn more, visit our Email Marketing Solutions section.

Social Media Marketing: Interactive Strategies also implements web 2.0 tactics to promote our clients' websites to key social network sites, blogs, message boards and forums. This type of marketing channel allows clients to not only get their message out to more people but also in a much faster and economical way. We have leveraged several social media networks such as Facebook, Twitter and LinkedIn to successfully build momentum around events and client websites.

If you'd like to learn more, visit our Social Media Marketing services section.

Online Banner Advertising: Most interactive agencies understand that online display advertising is a great way to build brand recognition and drive traffic to a website. But at Interactive Strategies we look beyond the basics to build strategic online banner advertising campaigns that ensure your ad stands out, users are enticed to click on it and the desired action on your site is taken once they get there. Our process includes: identifying and analyzing media properties, negotiating media buys, developing creative messaging, and providing reporting, analysis and recommendations.

If you'd like to learn more, visit our Online Banner Advertising section.