Web Usability Studies

At Interactive Strategies we know that a great website design is meaningless if users can't find the information they seek. Through a web usability study we uncover your site's strengths and potential roadblocks by observing users interacting with it in a moderated environment.

We conduct a usability study to test the effectiveness of navigation, interactive features and content – and then leverage findings to provide an optimal user experience on your website.

Benefits of Website Usability Study

A web usability study of your new or current website provides you with important data such as:

• General Impressions: Learn what your users think of overall design, organization and information presentation.
• User Experience: Understand perceived importance of site components and function.
• Navigation: Understand how users navigate the website and potential usability roadblocks.
• Comparison: Gauge users' satisfaction with changes to an existing website.

Web Site Usability Services

Interactive Strategies offers the following services as part of web log file analysis:

• Moderate one-on-one or group sessions.
• Set up observation via a real-time audio/video feed.
• Develop pre-test and post-test usability study questionnaires.
• Develop a series of user tasks customized for each client.
• Document findings in a final report and recommendations.