A Strong Message of Financial Strength.

Specializing in commercial lending to the middle market, IS worked with CapitalSource during the economic downturn to revitalize their site and reinforce the company’s financial stability.

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CapitalSource Homepage    need text
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Website Redesign

We positioned CapitalSource as a leader in commercial lending and asset management for the middle market by showcasing their financial strength, expertise and vision.

We introduced the “Loan Finder” tool and investor dashboard to provide users with clear paths to loan products,.

To encourage conversion and assist CapitalSource in tracking and qualifying leads, we created a loan-specific business inquiry form that integrates with SalesForce.

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InfinityQS Blog   need text

Content & Brand Development

We helped CapitalSource solidify its brand and message platform through the creation of their tagline “Strength You Can Bank On.” Our content strategist extended that message by writing all content across the website.

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