Spreading the Word with Social Media

A community site focusing on fairness and equality for LGBT couples, Equality Matters provides a platform for users to share personal stories and spread the word on social networking sites.

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Equality Matters Homepage    Need text

Website Design

Our design challenge was to convey the urgency of LGBT equality issues through striking color and fonts while providing quick access for users to participate in the online discussion.

To encourage viral sharing and interactivity, we created a suite of Facebook badges for users to use as profile pictures; incorporated the “like” button; and created a Facebook Event around an online day online March for Equality.

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