To position HealthyWomen as a trusted source of information on women’s issues, we infused the site with an energetic color palette and hand-drawn illustrations. Our information architecture organized hundreds of articles around health centers, conditions & treatments and life stages - the topics most important to visitors. To make site updates we customized Drupal with modules specific to HealthyWomen’s needs, and to make on-the-fly updates quick and easy.
Providing templates and sample copy, we helped HealthyWomen establish an easy, web friendly format and tone for lengthy articles. We created labels for features to make the site read “as if you were talking to your best friend.”
We extended the HealthyWomen design directive to their newsletters to create a cohesive look and feel across all online experiences.