We're good at this stuff.

Apartment Showcase

Apartment Showcase, a leading home guide from the Washington Post, approached us to take over their existing paid search campaign.

In order to improve the efficiency of the campaign, we reorganized their existing keyword list and implemented a more targeted and localized campaign around the counties and cities they target with relevant ad copy and clear calls to action. As a result, total orders for the Guide increased by 93% and site registrations rose 600% -- all this while actually driving down the cost per lead (CPL) by 59%.

We helped implement a search optimization program to boost organic rankings. Our search programs now drive more than 60% of the site's traffic.

Team Hole in the Wall

Team Hole in the Wall helps raise money to support Paul Newman's Hole in the Wall Camps for children with life-threatening diseases. THITW teamed up with IS to develop online marketing strategies to increase awareness of their fundraising events, which include marathons and other races.

To target this unique audience, we used a combination of social media, paid search and blogging. For social media, we leveraged Facebook ads to target runners and marathoners in specific regions of the country, which was extremely successful in boosting participation. For paid search, we restructured their existing campaigns and created inspiring ad copy to drive traffic to the site to learn more. We also launched campaigns around specific race events that included actionable ad copy to encourage signups. As a result, we drove 39% more clicks to the site and improved the click through rate by 118% -- all while decreasing cost per click by 14%.

Finally, we worked with THITW to create a blog platform that allows them to communicate with their audience and develop a more personal, long-term relationship. The content strategy behind the blog is to the impact of the money raised while featuring the stories of individual runners and campers.

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The Nature Conservancy

Interactive Strategies has served as the interactive agency of record for the Nature Conservancy, one of the nation’s top 10 non-profits with $1 billion in revenue. As part of this work, we managed the organization’s entire paid search program, online advertising and social networking outreach.

Interactive Strategies collaborated with The Nature Conservancy to design display ads to promote their partnership with the Discovery Channel Planet Earth series and highlight the Nature Conservancy’s work to conserve the habitats featured in the series. The campaign averaged a click-through rate four times the industry average.

In order to capture paid traffic at a lower cost, we devised a strategy of targeting hot current events topics that delivered targeted traffic at a lower cost-per-click than broader (and more expensive) terms. To increase conversion, we created specific landing pages that contained a focused message and call to action. To improve metrics further, we employed multivariate testing using Google Optimizer.

We have managed more than twenty unique paid search campaigns, including their highly successful Earth Day promotions. For their Earth Day campaign we increased clicks 171%, lowered cost per click by 28% and increased conversions 19% from the previous year. Our social media strategy around their Spring Outside for Earth Day campaign generated 12,000 clicks and over 28 million ad impressions on Facebook.

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Lingo

Lingo, one of the top internet phone service providers, worked with Interactive Strategies to redesign their website and landing pages as well as perform organic search engine optimization.

As part of the launch, we developed an organic search strategy that went beyond basic keyword optimization to improve the visibility of the new site in search engines. We created a landing page for each of the 45 countries included in their international phone plan. Once launched, organic traffic increased by 44% and keyword phrases with specific countries increased by 100% in some cases.

Our comprehensive, integrated program for Lingo has resulted in a 94% increase in sales.

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Equality Matters

Equality Matters was a social networking campaign launched in December 2008. In just four weeks, the campaign attracted more than 400,000 "invited guests" and 120,000 attendees. The goal was to leverage Facebook and its viral capacity to create awareness around equality issues for the LGBT community. .

The campaign was centered on a Facebook event where users were asked to attend a virtual “Online March for Equality.” Facebook ads were used to generate initial awareness and then word spread virally by leveraging several social networking tactics. A companion website and blog were developed to explain the program and encourage users to submit and share their stories.

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Victory Fund

Interactive Strategies has played an integral part in the development of the Victory Fund’s highly successful online marketing program that has driven increased donations.

In 2006, we conducted research that identified the market opportunity for a blog covering gay politics. Several years later, the blog is a highly trafficked destination site that has been central to the Fund’s broader social media strategy.

In addition, we devised an SEO strategy that optimized around the Victory Fund’s candidate names, which led to a significant increase in site traffic. In many cases, the site ranks #1 on candidate names – often higher than the official candidate site. Overall, the site also ranks #2 on the extremely broad and competitive term “gay.”

In Phase 2 of the website, we integrated several social tools that along with the blog have helped to build a loyal following of more than 100,000 Facebook fans.

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United Way

Launched in May 2008, this site for United Way served as one of the central launching points for their new national advertising campaign Live United.

The landing page expands on the television commercials in order to illustrate in real terms what it means for volunteers to Live United in their local communities. It includes an interactive flash map that quickly engages visitors and encourages them to Join the Movement through a quick registration process.

Since that time, Interactive Strategies engaged in a variety of online marketing programs for United Way, including email templates, holiday cards and social media.

Currently under development is a social media campaign to promote the organization's partnership with the NFL. It includes a dynamic "touchdown dance" that is intended to create buzz and be shared across the web. It is being supported with a national advertising campaign and each of the NFL teams.

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Brivo

Interactive Strategies was hired to provide a comprehensive site redesign and online marketing program.

While the site was being developed, we decided to move forward with the search campaign by implementing landing pages with new design and messaging. Since we launched these landing pages and optimized their page program, Brivo has seen its conversion rate increase 800% from .42% to 3.9%. The cost per lead has decreased from $630 to $87. Their click through rate on search ads has increased from .76% to 2.27%. While we have increased the paid search budget by just 25%, we have seen the overall effectiveness and efficiency go up by more than 200% on almost every metric.

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