Brand Strategy & Logo
First, we got to know Mixology and its exciting new LGBT dating service. From there we came up with a company name and tagline. We quickly secured the url, “readytomix.com” and began the logo development process. Our logo represents the fun, fresh nature of Mixology-- matchmaking with a twist.
Web Design & Development
We took our logo and translated it into a fresh and fun site design. With photography we spoke to the gay and lesbian audience. With prominent sign-up forms we engaged potential clients quickly. With Wordpress we made website updates easy for Mixology.
Email design
Our emails needed to stand out in a competitive online dating market. A simple design set the stage for straightforward messaging and clear calls to action.
Social Media
Social media was key to spreading the word about Mixology. After creating their Facebook profile and an event page for their launch party, we ran display ads targeted to gay and lesbian Facebook users.
