

The goal of the Next Day Pets website was to integrate two distinct business models – puppy breeder listings and puppy supplies – into a cohesive user experience.
Visually we used bright colors and whimsical, family-friendly graphics to create a fresh, fun user experience. Color-coding was also used to help differentiate sections and provide visual cues to help users navigate the complex site. With easy-to-use features like the Breed Match and Puppy Match we helped pet seekers quickly find the right types of dogs for their homes.