Website Redesign
Raxco offers PerfectDisk products to home, business and enterprise users, so we started with an IA specifically targeted to each customer segment. A clean, professional visual design used photography to resonate with prospective buyers.
Brand Logo Development
Our logo for Proficient combines a strong font with a mark to symbolize a fragmented hard-disk. We iterated off the brand to create a logo for Raxco’s newest product, PerfectSpeed.
Product Design
Our new user interface and visual design for the PerfectDisk administrative console creates a consistent, intuitive user experience for website and product users alike.
Content Development
We developed product messaging for the website to showcase the benefits to home, business and enterprise users. Our monthly email campaigns further targeted these groups with user-focused messaging and calls to action.
