Website Redesign
For the Research!America main site we started with content: A full content audit simplified the information architecture; a refined message platform made information more accessible to multiple site audiences; our content strategy workshop helped Research!America staff develop content for the site.
From a creative standpoint, we used red, white and blue predominantly to evoke democracy and citizenship, and incorporated visual charts and graphs to demonstrate statistics on important issues. Prominent calls to donate are tied to a robust e-commerce platform that also powers event registration.
The Your Congress Your Health and Your Candidates Your Health websites complement the main site communicating where members and candidates for Congress really stand on health issues.
We created a secure online survey that allowed members and candidates to answer questions about their positions on these issues. Members of the public were then invited to view and compare candidate answers.
Parade Magazine featured Your Candidates Your Health during the last election cycle. The site has also drawn a wide range of sponsors and accolades.