Flash Design and Development
We helped the United Way with the 2011 “Back to Football Friday” campaign, an annual partnership with the National Football League to tackle childhood obesity. Our challenge was to make the BTF campaign viral with the interactive Back to Football Superfan Dance. With this flash app you can personalize and share an end zone celebration dance (think Riverdance, Funky Chicken, Electric Slide) and share it with friends on Facebook or Twitter.
Website Design
Our design challenge was to brand their national "Live United" campaign and engage citizens to Give, Advocate or Volunteer in their communities. We started with a vibrant homepage design that highlights clear calls to action, and extended that concept throughout the website. Our interactive Flash piece on the homepage encouraged users to share their stories of community outreach with the United Way community. Aesthetically, we used photos and stories of real community volunteers to reach users and inspire a sense of service.
