In our 6-year partnership with Vastu we have implemented a comprehensive interactive program, incorporating strategically phased launches to elevate this DC furniture store from a local mainstay to a nationally known resource for furniture design and inspiration.
Simply, our design showcases Vastu’s distinct furniture as the main visual focal point. Clean design, sophisticated accent colors and whitespace set the backdrop for photography of key pieces. And as a result of the quality product information on the site, Vastu showcases the website as a virtual catalog at kiosks in their stores. Additionally our SEO program was so effective that Vastu ranks high on the first page of search results for hard-to-rank keywords like “furniture store DC” and “modern furniture DC.”
Vastu offers sought-after, expert interior design services in addition to their great products. In response from customers for quick advice from Vastu’s experts, we developed a comprehensive blog strategy and launched the Design Clique – a place where users can post design questions and get real-life solutions for their design quandaries. Creatively we created a unique logo and identity for the blog, while incorporating colors to visually tie the blog to the Vastu brand.
To help Vastu reach and connect with users, we launched an email signup on the website that has generated thousands of signups. We help Vastu build relationships with these users by collaborating on ideas for email campaigns, and creating unique email designs that are distinctly Vastu.