As a creative director with writer roots, Mimi has strong opinions about em-dashes (love), serial commas (like), and semi-colons (dislike).
Mimi joined Interactive Strategies in 2018 to bring together creative and content strategy. She’s led projects for CFP Board, the American Kidney Fund, and Special Olympics, helping to reimagine their website and fundraising efforts.
Previously, Mimi was an associate creative director at GMMB, where she drove awareness and engagement for Communities In Schools, AmeriCorps, and several state health exchanges. Prior to that, as a digital writer at Threespot, she worked on websites that elevated national nonprofits like Amnesty International.
Mimi got her start in the agency world as an advertising copywriter at Arnold Worldwide, helping Amtrak and Choice Hotels embrace the internet by successfully bringing their first digital campaigns to market.
When she’s not trying to improve the internet, you can find Mimi trapped in the web of 90 Day Fiance spinoffs.