Zaida’s goal is to rid the digital world of frustrating user experiences. She approaches web design with the belief that web and mobile sites should delight users by being intuitive, easy to use, and elegant.
Joining Interactive Strategies from Discovery, where she was a senior interactive designer, Zaida brings a diverse skillset that ranges from graphic and motion design to UX and front-end development. To her, every project presents a new problem-solving opportunity—whether it’s deciding how to present the right hierarchy or code a complex layout. During Zaida’s 20-year career, she’s designed digital solutions for clients spanning the nonprofit and for-profit worlds, like the USO, The Washington Post, and AT&T.
Outside of work, Zaida can be found hiking or at the beach with her two boys. She also dedicates her time to volunteering at local nonprofits.