By Interactive Strategies
Jan 27, 2014

34 Ways To Be a Better Marketer

Sometimes the things we need to make us better at what we do (and who we are) can't be found in spreadsheets or data graphs. Sometimes it comes from somewhere else. That intangible place is where this post comes from. It is my hope that with these 34 thoughts you find perhaps two or three that provide meaning, guidance, and maybe even a stepping stone to becoming the success you want to be.


  1. Dont be lazy.
  2. Learn what works, and what won't.
  3. Know what will get you in trouble, and what won't.
  4. Learn what works but will get you in trouble if you get caught, then don’t get caught.
  5. Next time you're out, pay attention to the marketing around you and not the products, it will make you a better professional.
  6. Find a way to do something you love. It'll give you appreciation, if nothing else, for the things you don't love but have to do anyway.
  7. Eat before you leave for work and drink more water than you do now.
  8. Sleep is your friend. With it you can dream big and accomplish bigger. Without it, you're just nuts.
  9. Take care of your mind, body and spirit. You NEED all three.
  10. Find what works for those brands you don't like, do it better.
  11. Find what works for the brands you do like, do it better.
  12. Don’t be scared to share your opinion. Great minds come up with some of the dumbest ideas and simple minds have created some of the most profound concepts.
  13. You are unique, you brand is unique. So for crying out loud, make your message unique.
  14. If you want to stand out, don’t be afraid to stand out.
  15. Don’t market your product, share the passion that was put into creating that product.
  16. When you come up with the next best thing, find three reasons someone wont like it.
  17. Call your mom while you still can.
  18. Laugh when you feel like laughing, but never feel like you have to.
  19. Don’t be afraid to cry but don’t feel like you have to.
  20. Don’t just push a product, find a way, even for just a brief moment, to make your audience feel good.
  21. Never be fake.
  22. Always strive for happiness in where you are and what you have, but never be satisfied.
  23. Lead when you need to lead but be able to follow when you need to follow.
  24. Don’t raise your voice, improve your argument.
  25. Understand what motivates you, and do it for 20 minutes each day at work.
  26. When all else fails, go for a long walk.
  27. Never, under any circumstances, underestimate your competitors.
  28. Hate will not solve anything. It will only breed more hate.
  29. Always have a way to take notes. Jot down your thoughts and ideas constantly.
  30. Don’t be afraid to embrace change, but understand that change is not always better.
  31. Be the person your dog thinks you are.
  32. Take what everyone thinks about your brand, and explore the opposite.
  33. Stop bitching about how things need to be different and appreciate whats in front of you.
  34. “never” and “impossible” are the easy way out. If you use these, you're lazy and need to refer back to #1.


(202) 223-8656