/ Branding

By Interactive Strategies
Oct 13, 2015

Digital Summit

Interactive Strategies is sponsoring the Digital Summit!

By Dan Jecha
Jan 22, 2015

Beauty is more than skin-deep. Is your brand?

As visual beings, humans are drawn to eye-catching, beautifully appealing images. Ask anyone what comes to mind when they picture a brand and they’ll probably say, “their logo.” And while powerful brands certainly need a logo that is strong and recognizable, the logo is just the tip of the iceberg. To resonate with consumers, brands must dig deep below the surface and appeal to their emotions.

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