BELOW THE FOLD

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By Hannah Leigh
Mar 13, 2018

How We Helped an Environmental Nonprofit Beat Their Fundraising Goal by 50 Percent

Hitting your fundraising goal can be one of the most challenging duties for people working in nonprofit marketing. You’re competing for dollars in a crowded space. Social media platforms like Facebook are constantly tinkering with how you interact with your followers. And people’s attention spans seem to be getting shorter and shorter. But it’s not impossible in this difficult climate. We figured out how to help a nonprofit not only hit their goal, but beat it by 50 percent.

By Ryan McBurney
Dec 13, 2013

The Launch of DC Cool

In November of 2013, Destination DC (the official tourism agency of Washington, DC) launched the DC Cool campaign to help promote the Nation’s capital and shine a light on the hipper side of the city.
They called on us to create the digital strategy and associated website.
The site demanded a slick design using the latest web technologies and a clean, modern look. Users arrive at the site to see a large, impactful photograph and then are encouraged to explore further to find current listings of...

By Interactive Strategies
Oct 12, 2012

Congrats to the EU - Winner of 2012 Nobel Prize

Today I'm reminded of the thing I love best about working here at IS - our partnerships with companies and organizations that make a difference in the world. Today we learned that the Euorpean Union won the 2012 Nobel Prize "for over six decades contributed to the advancement of peace and reconciliation, democracy and human rights in Europe."
We are so proud to have partnered with the Delegation of the European Union to the United States this year on their social media strategy....

By Interactive Strategies
Aug 09, 2011

Sensation? Yes. Overnight? Maybe not.

Sometimes we talk with clients about a "phased approach." This often means prioritizing features for launch and post-launch, or establishing priority search terms for immediate and long-term returns on investment. Sometimes these discussions are difficult: Clients want to realize a vision as soon as possible; we want to help them get there strategically and most cost-efficiently. So when I saw this article today in UX Magazine - Myth #32: Success happens overnight - it reminded...

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