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By Interactive Strategies
May 14, 2015

Schoolhouse Rock. Web Edition.

By now you've probably realized that I'm a grammar nerd. But here's something you don't know: as a copywriter and content strategist, my job often entails forgetting about grammar. It sounds strange, I know. How can a writer not keep grammar top-of-mind?

By Interactive Strategies
Apr 02, 2015

A Guide To Discovering Your Brand’s Voice and Tone

As a copywriter, “voice” and “tone” top the list of my daily vocabulary. But the truth is, clients and fellow marketers (myself included) often confuse the two terms – and it’s time to set the record straight.

By Interactive Strategies
Feb 13, 2015

6 Facebook Fouls You Love to Hate

When it comes to company Facebook pages, it takes more than chocolates and roses to win fans’ hearts. Fans want wit, they want humor, they want entertainment – and they’re ready to “unlike” a page as soon as they feel spammed or annoyed.

By Leslee Russell
Nov 11, 2014

Puppy Rescues Infant from Attacking Alligators

Headlines are nothing new, but the impact of headlines has grown exponentially. You know the headlines I’m talking about. Everyone wants to know what kind of fart they are (I did not make this up, go find out for yourself. I got Loud and Proud!). But what are the keys to success in writing a good headline?

By Interactive Strategies
Jan 28, 2014

Congratulations! You're a Publisher

Websites, infographics, social media, video, email. We push out content across so many channels these days that in some ways our brands have become, for all intents and purposes, publishers. And with each unique channel at our disposal come features, tools and nuances to master. These we must understand in order to craft and deliver content that breaks through the noise, reaches our audiences and drives conversions.
With a content strategy that provides the right mix of compelling content for your...

By Leslee Russell
Jan 27, 2014

Puppy Rescues Infant from Attacking Alligators

Headlines are nothing new, but the impact of headlines has grown exponentially. You know the headlines I’m talking about. Everyone wants to know what kind of fart they are (I did not make this up, go find out for yourself. I got Loud and Proud!). But what are the keys to success in writing a good headline?

By Interactive Strategies
Dec 27, 2013

The Best Real-Time Marketing Examples of 2013

As we close out the year, I thought it would be cool to highlight some of the best examples of “real-time marketing” from what was a very exciting and busy 2013.
First, allow me to define real-time marketing.
Real-time marketing is the participation by brands in the topics, events, and ideas trending among the target audience and/or shifting marketing messages based on data analytics ideally in real-time.
With that said, however, the term “real-time marketing” is losing meaning because many agree...

By Interactive Strategies
Aug 14, 2013

Content Is King

The cliche is true: Content IS king.
Your interactive experience won’t go far without great content. In fact, there's no limit to how far it can go with great content.
At this moment your brand may have a website, social profiles, a mobile presence and a possibly a blog - or any combination of these. In the past many brands considered each a separate and exclusive entity with individual content strategies, editorial plans and (most likely) editors in chief. But today we know better. We know that...

By Interactive Strategies
Mar 30, 2012

The 'C' in CMS

Recently, Cory Jurentkuff, our 'Director Of Content Strategy & Communications' and, thus, all things writerly emailed us all a very interesting blog post by Sara Wachter-Boettcher.  I must say, it’s enlivening to work in a culture where such thoughtful and thought provoking content is spread so easily and purposefully, because, as a programmer and CMS advocate, this article really got the juices flowing.
I’ve decided to share some thoughts in a two part essay regarding...

By Interactive Strategies
Oct 18, 2011

5 Sites for Content Strategy (and a Bonus Pie Chart)

User experience, visual design, content management systems, information architecture. All key elements of any successful web experience. But these experiences are built so that users can consume the content within them.  And that’s where content strategy – one of today’s hottest interactive disciplines - comes in. As I mentioned a few weeks ago, we approach content strategy in terms of message, structure and words; and there are a lot of great resources out there that can help...

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