BELOW THE FOLD

/ design

By Dan Jecha
Jan 22, 2015

Beauty is more than skin-deep. Is your brand?

As visual beings, humans are drawn to eye-catching, beautifully appealing images. Ask anyone what comes to mind when they picture a brand and they’ll probably say, “their logo.” And while powerful brands certainly need a logo that is strong and recognizable, the logo is just the tip of the iceberg. To resonate with consumers, brands must dig deep below the surface and appeal to their emotions.

By Ashley Ford
Nov 18, 2014

On Good Terms

Terms are holding users to a very high standard. Users should hold terms to a high standard, too. If we’re being asked to agree to this stuff, shouldn’t the terms be useable and readable? Aren’t terms telling us something powerful about the brands they represent?

By Interactive Strategies
Jan 21, 2014

Web Design: Breaking the Mold

As we begin a new year sure to be filled with exciting and novel advancements in the field of web design, it’s always worthwhile to take a step back and assess where we are as an industry and how far we’ve come. Of course, the passage of another year in many ways can be pretty arbitrary.  Creative and technological trends are cumulative at best and rarely obey any absolute strictures of time or align themselves in neat chronological increments.
With particular focus on visual design...

By Dean Burney
Feb 13, 2012

Pinterest - Get Back to Exploring

As a user interface guy, I am fascinated by the phenomenon of Pinterest. 
For those of you who haven’t heard, Pinterest is a social website and app that allows you to easily share "webfinds" in a sleek, simple, visual presentation.  And according to comScore, since officially launching in May 2011, the site has already accumulated 11.7 million unique monthly U.S. visitors and reached 10 million faster than any other standalone site ever.
So what’s Pinterest...

By Dean Burney
Oct 24, 2011

Searching for a Better Search? Part Two.

In part one of this three-part post about site search usability and best practices, I covered the homepage search box.  Today I will cover search results display.
When it comes to displaying your search results there are a number of decisions to make including, sorting, categorization, pagination, and previews – the goal is to make the results relevant, scannable, and enticing.
Sorting
There are few different ways to sort search results, including alphabetical, by date added, or popularity. ...

By Dean Burney
Sep 02, 2011

Searching for a Better Search? Part One.

Part 1 in a 3-Part Series: The Homepage Search Box
Over the years I've had the opportunity to lead the UX and design for a number of content-heavy site redesign projects, including several online newspapers, magazines and scientific journals where search functionality was of particular importance to the user base.  Through my experience I've learned a thing or two about search usability and have developed a list of best practices that I follow, and now would like to share with...

By Interactive Strategies
Aug 18, 2011

Dribble Challenge

With the middle of summer being here, some of our team members take a walk around the neighborhood. Cory had taken this fantasitc photo of the George Washington Monument, and from that photo I got the inspiration to illustrate and post on dribbble. I invite you to rebound this image and share it on dribbble. We will gather all the rebounds and post the Friday Notes of the week post.



 

By Interactive Strategies
Aug 16, 2011

Teaming Up with the United Way

We like our work. But we love our work when we can combine creativity with a great cause.

So we were really excited when the United Way asked for our help on this year’s Back to Football Friday campaign, an annual partnership with the National Football League to tackle childhood obesity. 

Our challenge? To make this year’s BTF campaign viral.

The result? The Back to Football Superfan Dance that just launched this week.

With this interactive flash app you can...

By Bruce Namerow
Jul 20, 2011

What Our Own Redesign Reminded Us

In the web industry it’s a widely accepted fact that redesigning your own website is a difficult task, so difficult that many agencies simply outsource. We faced that reality after many failed attempts to get our own redesign off the ground. That’s when a simple thought dawned on us: why weren’t we treating our website like any other client project? That was the aha moment we needed.

So during the Winter holidays while our clients were off on vacation, we convened a...

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