We are pleased to announce the launch of Stagg!
A next-gen dating app made just for gay men, Stagg takes mobile dating to the next level, letting users "know more then his location." With a Sonar System, guys can find where compatible Stagg users are hanging out and start a conversation. With an easy reputation system users can find what makes him unique. And with a "Best Fit" scoring system, Stagg lets guys know if there really is potential.
We partnered with Stagg to make their 5+ years of scientific research in relationship compatibility a reality through an engaging brand identity/logo and message platform that we extended to their website and blog.
Then we developed, coordinated, executed and continue to manage a multi-pronged, integrated marketing campaign pre- and post-launch that combines SEO; Twitter campaigns; Facebook creative, organic posts and paid ads; and targeted mobile ads.
We saw amazing success.
In particular, our combined organic and paid advertising efforts of their Facebook page yielded an average of 100 likes per week. And immedately after hitting the App Store and launching our mobile ads on targeted apps we saw an incredible increase of daily downloads -doubling membership every single day!
We love that we were able to help Stagg use its new technology to help men across the country find their perfect matches. And apparently the guys do too!