By Ryan McBurney
Nov 21, 2013

My 30 Day Google+ Experiment

We work with some fantastic clients here at Interactive Strategies.

Just the other day, for example, I was presenting a social media strategy for a client looking to take a deeper plunge into the world of social marketing. They had a good base, but wanted that extra boost to take their social media efforts to new heights.

It was an exciting project. Especially for someone like me. I consider social media to be both my strongest expertise and my favorite digital marketing channel to leverage for clients.

I delivered the presentation, and it went great. However, something interesting happened. I also learned an intriguing idea from the client. An idea that has kept me curious ever since.

The idea?

Google+.

I presented a strategy to the client that targeted the best three networks for the client’s goals – Facebook, Twitter, and LinkedIn. The client agreed with the strategy, and was excited to begin, but also brought up their current success on Google+. They discussed how they had used Google+ over the last couple of months, and expressed interest in the network.

I was immediately hesitant to agree.

And for good reason.

While Google+ boosts some gaudy “engagement” numbers… these numbers are pretty deceiving. Google+ counts an “engagement" as anytime a user interacts with the Google layer – i.e. Gmail, Google Chat, YouTube, Google Local, etc.

So yea, they’re deceiving for sure. And Google+ is notoriously known as a ghost town.

But there’s still something intriguing  about the network. I’ve always loved the layout. I’ve always been impressed by the mobile app (way better than Facebook). And I like how it’s currently very technology-focused. Tech geeks are good people.

So while I disregarded Google+ as a main social media focus (and I still stand by my decision due to client resources), it’s constantly been on my mind ever since the meeting.

That’s why, today, I announce my thirty day dive into the world of Google+.

I have beefed up my profile, followed some awesome people, and have joined a few active communities around the topics of social media, SEO, and digital marketing.

Over the next thirty days, I will spend time each day to post content, interact, and consume what the network has to offer. Good times ahead.

And after thirty or so days, I will be sure to report back on my experience, findings, and verdict.

Now is the time to give it another shot… and I’m very excited about it.

If you’re interested in following me in the meantime and adding me to one of your circles,you can find me here.

Cheers!
 

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