By Interactive Strategies
Aug 09, 2011

Sensation? Yes. Overnight? Maybe not.

Sometimes we talk with clients about a "phased approach." This often means prioritizing features for launch and post-launch, or establishing priority search terms for immediate and long-term returns on investment. Sometimes these discussions are difficult: Clients want to realize a vision as soon as possible; we want to help them get there strategically and most cost-efficiently. So when I saw this article today in UX Magazine - Myth #32: Success happens overnight - it reminded me that even the biggest, most successful websites, businesses, bands (The Beatles) and celebrities took years to establish themselves, gain widespread use, achieve fame or turn a profit. The phased approach worked for them, and it can work for you, too. 

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