BELOW THE FOLD

/ strategy

By Interactive Strategies
Oct 13, 2015

Digital Summit

Interactive Strategies is sponsoring the Digital Summit!

By Interactive Strategies
Dec 02, 2014

The Eisenhower Priority Matrix

It is my firm belief that the top skill a good project manager must have is the ability to prioritize tasks, not just for themselves, but sometimes for those who report to them or rely upon them for accurate, intelligent scheduling and decision making. It’s not easy. Reacting to every email that hits your inbox in order of receipt is not only often impossible, but usually a very bad idea. A skilled PM must figure out what makes sense to do first and quickest, and so on down the line, until everything is done and accounted for, or at least scheduled and tracked to ensure it happens in the future.

By David French
Jan 21, 2014

I.S. Goes Responsive

When FrontPoint Security approached us to redesign their website, we saw a great opportunity to build the fully responsive site we’ve been pining for.  It wasn’t a tough sell, as FrontPoint had done their own research and were anxious to build a site that would position them as the industry thought leaders they already were.  Over the past year we had dabbled with responsive design on a smaller scale, so we recognized the potential, but at last it was time to dive into the...

By Mark Davenport
Apr 13, 2013

When a Multi-Channel Marketing Opportunity Falls Flat

If you traveled through DC's Metro Center recently, you probably noticed it's been plastered with posters from the restaurant chain, TGIFridays. They contain cryptic messages like: "No more cheese at Friday’s“ and “newfridays.com” (the latter paired with a huge question mark). Since apparently they bought every ad space in the enormous station, this must have been a huge campaign for them.
I don't recall ever eating at a TGIFriday's, but I was intrigued...

By Interactive Strategies
Dec 07, 2012

One Size Does Not Fit All Your Content

As an account strategist, I like to think about how the web is changing and ways in which we can encourage our clients to embrace each element of a project, including content, marketing and technology innovation, in a cohesive way.
As I was reading an article on breaking out of templates to build customized reading experiences I realized just how easily content can get caught in templates that simply don’t adapt well without proper planning. This blog post does not advocate doing away...

By Interactive Strategies
Nov 01, 2012

Dispatches from DrupalCon Day One

Highlights of Day 1
DrupalCon is alive and thriving. I have yet to hear any attendance numbers but this conference is huge!
The day kicked off with the opening keynote from Drupal founder Dries Buytaert reviewing the state of Drupal and where things are heading.
Some of the best points came when discussing Drupal 8 and how things are changing. Improving the experience for site visitors, authors and developers is a key focus for the next release. Drupal wins on tech, but loses on the authoring...

By Interactive Strategies
Jun 05, 2012

The Integrated Approach to Strategy

I have a theory that winning businesses have a strong business strategy. But more than that, I believe the best businesses re-evaluate their business strategy to stay fresh and relevant. We need to look no further than the smashing success of Apple, Netflix and Amazon; or on the other end of the spectrum, to companies like Kodak, Blockbuster and Borders, to see how strategy drives some companies to great heights while others quite simply fail. Even startups pivot their way to success. And though...

By Mark Davenport
May 21, 2012

Mobile Strategy - Put Information in its Place

Visiting my 91-year-old grandmother at her retirement home recently, we began talking about the olden days, one of the more reliable topics for her declining memory. She had only ten minutes prior been unable to remember whether she had taken her afternoon pills. And now she was forthrightly describing being lifted by an uncle to peer into the casket at her grandfather's funeral, 89 years ago.

I asked her uncle's name. And then her grandfather's. I knew our family had this information...

By Kye Tiernan
Jul 20, 2011

Do You Need to Re-brand? You bet.

How do you know when it is time to retire your brand identity?   This is a hard question for most organizations – even ones like us who pride ourselves on helping clients through this process. 

In January 2011, IS began redesigning its website.  We started by having discussions with each department, conducting competitive research, and analyzing what was, and was not, working on our current site.  As we began to dig deeper into the process questions began to emerge...

(202) 223-8656