Teaming Up with the United Way
We like our work. But we love our work when we can combine creativity with a great cause.
So we were really excited when the United Way asked for our help on this year’s Back to Football Friday campaign, an annual partnership with the National Football League to tackle childhood obesity.
Our challenge? To make this year’s BTF campaign viral.
The result? The Back to Football Superfan Dance that just launched this week.
With this interactive flash app you can personalize and share an end zone celebration dance (think Riverdance, Funky Chicken, Electric Slide) and share it with friends on Facebook or Twitter (who will then create a dance and share it on Facebook or Twitter, and so on).
Clearly with this project, fun was the name of the game.