News, Knowledge and Nonsense from the Minds of Interactive Strategies

By Interactive Strategies
Oct 19, 2011

1st Annual Octobërgerfest - Burger Diaries Day 2

Day 2 of our burger adventure hit a little closer to home.  For this round we looked no further than across  the street to the hotly contested, oft-glorified, NY import, Shake Shack.  While this burger mecca frequently invites a lunchtime horde of eager enthusiasts, I'd hazard to say the fervor has died down quite a bit in recent months since their flagship opening this past summer.  Hype or no hype, we aimed to find out how their burgers stack up.
**Check out our inaugural...

By Interactive Strategies
Oct 19, 2011 contribution - the iMIS ISGweb module

A few weeks ago, I posted a new module to -- the iMIS ISGweb module. The module is used to integrate a Drupal 6 site with the "ISGweb for iMIS" product developed and hosted by ISG Solutions.
While the ISGweb product can be visually integrated with any CMS via HTML iframes, this module establishes a direct data sync between the iMIS and Drupal databases and provides a greater opportunity for Drupal developers to create other modules based on iMIS member data. The module authenticates...

By Interactive Strategies
Oct 18, 2011

5 Sites for Content Strategy (and a Bonus Pie Chart)

User experience, visual design, content management systems, information architecture. All key elements of any successful web experience. But these experiences are built so that users can consume the content within them.  And that’s where content strategy – one of today’s hottest interactive disciplines - comes in. As I mentioned a few weeks ago, we approach content strategy in terms of message, structure and words; and there are a lot of great resources out there that can help...

By Interactive Strategies
Oct 17, 2011

1st Annual Octobërgerfest - A Manifesto

Today, we kick off the very first  (hopefully) Annual Octobërgerfest.
The premise is simple.  In a city with seemingly as many burger joints as politicians these days, we have selected FIVE (5!) noteworthy (and nearby) candidates to participate in a self-administered burger taste-test free for all. Truly, a fat kid’s dream.
Here’s how it’ll go down.  Each day this week, a selection of IS staff will venture out for lunch to one of the five burger joints on our...

By Interactive Strategies
Oct 12, 2011

Giving Back to the Drupal Community

We are happy to announce that our lead application developer, Nate Mow, has given something back to the Drupal world!  He created a module for integrating a Drupal site with the "ISGweb for iMIS" product developed and hosted by ISG Solutions.  The module can be found on
Big props to Nate!

By Bruce Namerow
Oct 10, 2011

The Power of Partnerships

Today I am proud to announce that Kye Tiernan, our Director of Client Service, and Dean Burney, our Director of User Experience and Design, have been extended ownership in Interactive Strategies and are now Managing Partners.
For me, the decision was an easy one. Kye and Dean have been invaluable source of talent and strategic guidance; they have also been instrumental in building our company culture and serving our clients well. This move also puts in place the management structure necessary for...

By Interactive Strategies
Sep 23, 2011

Content Strategy: What Your Site Says About You

By now you know that at I.S. content is king. And as we’ve talked about, Content Strategy is pretty hot right now and increasingly sought after as a service.

So I thought I’d take a moment to explain what Content Strategy means to us, and why it should matter to you. 

A strong Content Strategy ensures that information is navigable, appropriate and actionable. That’s why content strategy is infused into several key phases of web experience development:


By Interactive Strategies
Sep 15, 2011

90% of Success is Just Showing Up

Last night Vanessa, Corey, Victor and I were all geared up to attend a networking event around designing for the mobile web. After all, we have recently engaged Microstrategy to design a series of ads to promote their products on the iPad and iPhone .

And recently we developed the user interface and design for the Annual Reviews Biosciences iPad app, a groundbreaking article search and browse tool for the scientific community.  
We were ready to share our experiences and hear from...

By Interactive Strategies
Sep 14, 2011

Couldn't ask for a better team

In our most recent project with Team Hole in the Wall we were tasked with designing their blog. For those of you who aren’t familiar with Team Hole in the Wall, they raise money for Paul Newman’s Hole in the Wall Camps for kids with serious illnesses by asking runners, bikers and marathon/triathlon enthusiasts to participate in racing events as part of their team. 

Their blog objective was simple… it had to strike a good balance between playful and inspiring. And it...

By Interactive Strategies
Sep 12, 2011

FitVids jQuery Plugin: Fluid Width Video Embeds

Chris Coyer from got together with a few people from Paravel and created a fantastic new jQuery plugin called FitVids.js. FitVids is a lightweight, easy-to-use jQuery plugin for fluid width video embeds. This is a great plugin with the new wave of Responsive Design taking effect. Watch the video below to learn more about FitVids.js, and let us know if you use it in a project!

FitVids from Dave Rupert on Vimeo.

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