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News, Knowledge and Nonsense from the Minds of Interactive Strategies

By Interactive Strategies
Jul 14, 2011

How to move $messages from page.tpl.php to node.tpl.php

For a Drupal 6 theme, here's a handy trick for moving the $messages variable from page.tpl.php to node.tpl.php. In your theme's template.php file, add the following:

function yourthemename_preprocess_page(&$variables)
{
unset($variables['messages']);
}

function yourthemename_preprocess_node(&$variables)
{
$variables['messages'] = theme('status_messages');
}

In the node.tpl.php template, add the following:
print $messages;

And of...

By Interactive Strategies
Jul 12, 2011

We'll Follow You Anywhere, Joe

We just read on NPR that when he's not veeping, Joe Biden is tweeting - @VP. Now we can track him every minute; not just when he's motorcading by our office.

By Interactive Strategies
Jul 12, 2011

The Power of Chemistry

Bruce, Dean and I just had a great meeting  with one of our favorite clients, ACS Publications. We walked out of it energized by the prospect of working on a project where we can lend creativity and ingenuity to some pretty significant challenges. But that’s not the only reason we were so eager. We’re really stoked to work with ACS again, too.

Our relationship with ACS Pubs started five years ago when they hired us to create the user interface and visual design for ACS Nanotation,...

By Interactive Strategies
Jul 12, 2011

Summer on the Circle

It was just too nice to be inside... so Kye and I took a little stroll to the fountain.  

By Interactive Strategies
Jul 12, 2011

Stop the Presses! The Blade Is Back.

For over four decades the Washington Blade was an institution in the world of gay news. But when the Blade approached us, their lean-but-dedicated team had just rescued the publication from bankruptcy.  It seemed like a mission impossible, but with sacrifices, all-nighters and occasionally working from the comfort of a yoga ball (no joke!), they kept operations afloat and never missed a publication cycle.

Needless to say, their passion inspired us.

With that same spirit of teamwork...

By Interactive Strategies
Jul 12, 2011

So you say you have Google Analytics...

“We have Google Analytics installed but have never logged in” or better yet “We use Google Analytics but we don’t know where to begin analyzing all the data.” Statements like these are common when we ask our clients or prospective clients what web analytics platform they are using.



Clearly, this showed there was a dire need for some “training,” which sparked the idea to host a LunchBox session on Getting the Most from Google Analytics. Thus began...

By Interactive Strategies
Jul 12, 2011

Is Google+ a Minus?

Google has recently released its newest attempt (third time’s the charm?) at tapping into the social networking space – the Google+ Project - and competing head-to-head with Facebook. While the product has yet to be released, a demo version is being tested among a small number of people. It has already been met with mixed reviews.

I was not one of the lucky few who received an invitation to test the product, so I can only base my opinion so far on the interactive tour within their...

By Interactive Strategies
Jul 12, 2011

Remembering Our First Times...

...With the web, that is.

A new podcast, On the Network, is asking you (and every other web user) to submit a story about the moment you realized the internet was a big deal.

The point is to show how the internet is ingrained in our daily lives, and that it is a legitimate source of information-- despite the propaganda you often hear in the mainstream media.  Check out the Manifesto.

We think this is a great idea (hatched by founder Derek Powazek from Fertile Medium and Fray),...

By Kye Tiernan
Jul 11, 2011

Social Media: It's Kind of a Big Deal

At Interactive Strategies, we’ve been encouraging our clients to kick-start their marketing efforts via social media (when appropriate) for quite some time. Thanks to today’s NYTimes article we are pleased to see our approach is vindicated, as it points out many small businesses are realizing the power and cost-effectiveness of a strategic social media plan.

Unlike traditional marketing tactics, when you go social you have an unmatched opportunity to reach users where they spend...

By Kye Tiernan
Jun 16, 2011

There You Go Again, Joe.

One of the  great things about working in the heart of Washington D.C. is that its a veritable who's who of political figures. Because we're perched right above Connecticut Avenue, Interactive Strategies has a brush with fame every day in the form of Joe Biden. We have the good fortune (or not) of being on the Vice President's motorcade route to and from the White House.



How do we know it's him? 
Well, first you have to know your motorcades. Small timers get...

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