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A guide to answering the eternal question, "Why don't my metrics reports match?"
Similar to many soon-to-be grads, I was stressed out about finding a job after graduation. I had a full-time position lined up, but I was unsure of my start date. Cue panic mode. I didn’t want to be stuck at home for three months or longer doing nothing.
As an avid New York Yankees fan and Millennial, I follow the team on many forms of social media. This season I noticed something peculiar as I was scrolling through my Twitter timeline: interesting/weird hashtags with equally cheesy pictures for certain players on the team. The Twitter trend in baseball is a lot of fun and a good source of entertainment for some, but it’s also great from a business perspective.
Because of meme's soaring popularity, companies are jumping on the bandwagon and incorporating them into their own social media marketing mix in the hopes of keeping up with social media trends and reaching younger audiences. So how can companies effectively (and appropriately) use memes as a marketing tool?
By now you've probably realized that I'm a grammar nerd. But here's something you don't know: as a copywriter and content strategist, my job often entails forgetting about grammar. It sounds strange, I know. How can a writer not keep grammar top-of-mind?
As a copywriter, “voice” and “tone” top the list of my daily vocabulary. But the truth is, clients and fellow marketers (myself included) often confuse the two terms – and it’s time to set the record straight.
When it comes to company Facebook pages, it takes more than chocolates and roses to win fans’ hearts. Fans want wit, they want humor, they want entertainment – and they’re ready to “unlike” a page as soon as they feel spammed or annoyed.
This year's Super Bowl was epic. And it was officially Facebook and Twitter’s biggest Super Bowl to date. According to Facebook, there were 265 million posts, comments and likes related to the game. Twitter claimed that there were 28.4 million tweets. These numbers are colossal. And, as I’m sure you can deduce, there’s a lot to take in from a marketing and advertising perspective. To help, I’ve collected what I thought to be the top six takeaways of the Super Bowl.
As visual beings, humans are drawn to eye-catching, beautifully appealing images. Ask anyone what comes to mind when they picture a brand and they’ll probably say, “their logo.” And while powerful brands certainly need a logo that is strong and recognizable, the logo is just the tip of the iceberg. To resonate with consumers, brands must dig deep below the surface and appeal to their emotions.