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News, Knowledge and Nonsense from the Minds of Interactive Strategies

By Interactive Strategies
Dec 09, 2014

Government Versus Commercial Employment

Which is better for you - government or private? The following are thoughts and opinions derived from my experience working for the federal government over the past 3 years.

By Interactive Strategies
Dec 02, 2014

The Eisenhower Priority Matrix

It is my firm belief that the top skill a good project manager must have is the ability to prioritize tasks, not just for themselves, but sometimes for those who report to them or rely upon them for accurate, intelligent scheduling and decision making. It’s not easy. Reacting to every email that hits your inbox in order of receipt is not only often impossible, but usually a very bad idea. A skilled PM must figure out what makes sense to do first and quickest, and so on down the line, until everything is done and accounted for, or at least scheduled and tracked to ensure it happens in the future.

By Interactive Strategies
Nov 21, 2014

5 Ways You Know Winter Has Hit the DMV

In case you haven't been outside, here are 5 ways to know that Winter has reached the DC Metro area.

By Ashley Ford
Nov 18, 2014

On Good Terms

Terms are holding users to a very high standard. Users should hold terms to a high standard, too. If we’re being asked to agree to this stuff, shouldn’t the terms be useable and readable? Aren’t terms telling us something powerful about the brands they represent?

By Leslee Russell
Nov 11, 2014

Puppy Rescues Infant from Attacking Alligators

Headlines are nothing new, but the impact of headlines has grown exponentially. You know the headlines I’m talking about. Everyone wants to know what kind of fart they are (I did not make this up, go find out for yourself. I got Loud and Proud!). But what are the keys to success in writing a good headline?

By Ryan McBurney
Nov 07, 2014

Knee-Jerk Reactions To Facebook's News Feed Update

Facebook's new News Feed update will have major implications for social media marketing going into 2015. Here are some of my knee jerk reactions.

By Ryan McBurney
Sep 23, 2014

Social Media for Nonprofits - Top 10 Communication Tips

In my last post regarding social media tips for nonprofits, I listed what I think to be the top best practices for nonprofits taking an initial dive into the world social media marketing.
Once best practices are implemented and your presence is established, it’s now time to start thinking about how you can strengthen your organization’s communication and build your audience. 
Here are our tips, in no particular order, to keep in mind for maximizing your nonprofit’s social presence and connecting...

By Interactive Strategies
Aug 19, 2014

Design, Environmentalism, and Startups.

Recently, news regarding climate change, greenhouse gasses, and the state of our economy has swirled into a maelstrom of information, highlighting several opposing theories that attempt to address our current state of sociopolitical/environmental affairs. Not only are carbon and sulfur emissions an issue in the U.S, which produces roughly 5 billion metric tons of carbon dioxide per year (EPA), but physical waste pollution is a key concern as well. While the U.S. only makes up about 5% of the world’s...

By Interactive Strategies
Aug 12, 2014

23 Examples of How Hotels Use Instagram

While it is interesting to learn from Comcscore that Instagram had more mobile user activity in August of 2012 than Twitter, I’d much rather spend time looking at how this new platform can contribute to the traffic and revenue for a brand. To do this I decided to look at an industry near and dear to my heart, the hospitality industry.
What's great about Instagram is not that you can share photos, but how easy Instagram makes it to extend your brand in a visual way. You’re able...

By Interactive Strategies
Jul 24, 2014

Promoting Creativity in the Workplace; What Apple, Amazon, and Google got right.

Working here at Interactive Strategies, one is surrounded by a group of amazingly talented people who are constantly striving to deliver the highest quality products and experiences to our clients. But, despite our determination and vigor, most of us are not the hard-faced, profit-minded corporate drones that you might see running a larger design/marketing firm. We are goofy, loud, and vibrant people who appreciate a good joke in a long running meeting. We have intense nerf battles in the middle...

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