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News, Knowledge and Nonsense from the Minds of Interactive Strategies

By Ryan McBurney
Jan 10, 2014

Thank GIF It's Friday - 1.10

We're pumped for the new year here at IS.
A new office, a variety of upcoming projects, and new opportunities for growth all make for a promising 2014. Thinking about everything as I write this almost makes me want to get out of my seat and start dancing. Almost... but I'll refrain for now. 
Regardless, if you plan on doing any dancing this weekend, take if from me - do NOT do any of these moves. 
 







But... if you can as awesome as this kid (and his dolphin-sculpted...

By Interactive Strategies
Dec 30, 2013

Content Marketing's Queen

Content is king. We get it. We've heard it all before.
But if content is king, then who's the queen? Who's the king's better half? Who's the strong- willed supporter who is sometimes even more important and powerful than the king himself?
It's audience development; the activities taken specifically to meet the needs of existing and potential audiences to help brands develop on-going relationships with their customers, subscribers, fans, and followers.
The days of "build it and they will come"...

By Ryan McBurney
Dec 30, 2013

My Five Digital Marketing Predictions for 2014

2014.
Did you know that 2014 is the same amount of time away from 1980 that it is to 2048.
Weird to think about, right?
It’s not that 1980 feels like “yesterday,” it’s that 2048 seems so freakin’ far away.  I mean, come on. When I picture 2048, I see a futuristic world with no use for screens or monitors thanks to holograms, contacts and ear devices that control the way we interact with the world, robots being my only best friends… and, RG3 is President of the world United States.
Anyways,...

By Interactive Strategies
Dec 27, 2013

The Best Real-Time Marketing Examples of 2013

As we close out the year, I thought it would be cool to highlight some of the best examples of “real-time marketing” from what was a very exciting and busy 2013.
First, allow me to define real-time marketing.
Real-time marketing is the participation by brands in the topics, events, and ideas trending among the target audience and/or shifting marketing messages based on data analytics ideally in real-time.
With that said, however, the term “real-time marketing” is losing meaning because many agree...

By Ryan McBurney
Dec 20, 2013

Thank GIF It's Friday

Ahhhhh, the Friday before Christmas. It feels good. Everbody's in good spirits, presents are being exchanged, and I just received an email from Paul B. that there's toffees and candy in the kitchen. #winning 
To celebrate, I thought it'd be cool to walk you through a standard Christmas day for me by way of twelve reaction gifs.
1. Christmas eve dinner was delicious. Time to clean the dishes...

2. The night before Christmas... I'm ready. 

3. The second I wake up on Christmas morning...

4....

By Ryan McBurney
Dec 20, 2013

I.S. Welcomes Its New Blogging Intern

World, meet Ben.
He's a recent college grad from Salisbury University's Franklin P. Perdue School of Business and we're pumped to have him write for us. I'm especially excited. We come from both the same neighborhood and high school - shout out to Kensington and BCC!
With interests in the worlds of digital marketing and technology, he will be posting various pieces on strategy, indsutry trends, tips, and case studies throughout the coming months. Stay tuned, folks.

By Ryan McBurney
Dec 18, 2013

Facebook's New Donate Now Button for Nonprofits

Happy Holidays, nonprofits. Facebook has given you the best kind of holiday gift – a gift that keeps on giving. 
Wrapped in a nice little metaphorical bow, Facebook unveiled a “Donate Now” button yesterday for nonprofit Facebook fan pages.
Hooray!
Meant to make it easier for nonprofits to take contributions via their fan page and Facebook postings, the button will now allow organizations to accept donations in a pop-up window within the Facebook experience. Users can enter in their billing...

By Interactive Strategies
Dec 17, 2013

Three Digital Marketing Lessons Learned from "The Holiday"

Can we really learn digital marketing lessons from a holiday romantic comedy film? I unabashedly say that The Holiday, starring Jude Law, Kate Winslet, Cameron Diaz, and Jack Black, does indeed have digital marketing lessons to consider this holiday season and throughout the year.

Lesson 1: Get Out of Bad Relationships (aka Dump Under-Performing Marketing Efforts.)
Amanda Woods (Cameron Diaz) and Iris Simpkins (Kate Winslet) both have trouble with the men in their live's due to their infidelity....

By Ryan McBurney
Dec 13, 2013

The Launch of DC Cool

In November of 2013, Destination DC (the official tourism agency of Washington, DC) launched the DC Cool campaign to help promote the Nation’s capital and shine a light on the hipper side of the city.
They called on us to create the digital strategy and associated website.
The site demanded a slick design using the latest web technologies and a clean, modern look. Users arrive at the site to see a large, impactful photograph and then are encouraged to explore further to find current listings of...

By Ryan McBurney
Dec 13, 2013

It's Been a Meme kind of Week

I like to think that I've had a nice, successful week. However, I've had some funny/meh-type moments. Here's my week summed up in a few Memes. Enjoy!
2) My week began Sunday night with some light snow and the possibility of ice on Monday. As a DC native and resident...

1) After deciding to head into the office on Monday, I have to run to catch and elevator on Monday morning... a nice person held the door for me. 

Ouch. 
On Tuesday, Levi and I saw the following tweet:

When I...

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