News, Knowledge and Nonsense from the Minds of Interactive Strategies

By Ryan McBurney
Dec 09, 2013

Digital News You Need to Know: Google Launches +Post Ads

Yep, still on my Google+ kick.
The more I use it and engage, the more I love it. My apologies that I’m not particularly apologetic. (I’m currently boycotting the term “sorry I’m not sorry” – long story).
I’m especially excited about Google+ today because I’ve just come across some really cool news – the launch of Google’s +Post Ads.
+Post ads allow brands to take a piece of their public Google+ content and turn it into a display ad that runs across the Google Display Network.
I’m pretty pumped....

By Interactive Strategies
Dec 06, 2013

Thank GIF for Puppies...and that it's Friday

The weather is taking a turn for the worse so we decided we needed something to warm the heart. Enjoy and please, stay warm!
1) Puppies enjoy the playground too ya know...

2) Someone forgot to tell Fido how deep the snow was.

3) How puppies greet the first snow of the year

4) Unlike you and I needing a sled, this guy comes equiped with super-slide built in!

5) Snow is always best when you bring your friends along...

6) ...So you can wrestle with them

7) Best basket escape move...

By Interactive Strategies
Dec 04, 2013

What You Need to Know About Google's Hummingbird Algorithm

Our Google overlords have done it again. They’ve changed the algorithm that indexes sites and delivers search results.
Its name – Hummingbird. And it’s the biggest change to Google’s search engine algorithm since Caffeine back in 2010. A lot has changed since then. Global mobile traffic has increased significantly, the rise in fiber-optic Internet has expanded our data consumption, and Google’s Panda and Penguin algorithms penalized sites with poor-quality content that used black-hat SEO tactics...

By Interactive Strategies
Nov 22, 2013

One Seriously Manly T.GIF

Can you guess the topic of the week?
1. How real men grow a mustache.

2. How creepy dudes grow a mustache.

3. What you do with it once you have a mustache.

4. What NOT to do when you see someone with a new mustache.

5. A good mustache allows you to communicate with other life forms.

6. A good mustache makes you look good in anything, doing anything.

7. If you can't grow one, no worries, baby corn is always a viable substitute.


By Ryan McBurney
Nov 21, 2013

My 30 Day Google+ Experiment

We work with some fantastic clients here at Interactive Strategies.
Just the other day, for example, I was presenting a social media strategy for a client looking to take a deeper plunge into the world of social marketing. They had a good base, but wanted that extra boost to take their social media efforts to new heights.
It was an exciting project. Especially for someone like me. I consider social media to be both my strongest expertise and my favorite digital marketing channel to leverage for...

By Ryan McBurney
Nov 21, 2013

One Yellow Button May Negatively Affect Your Paid Search Advertising

The day has finally come for Google. Some predicted it. Some did not. Regardless, it’s here.
The European Commission’s competition group has cuffed Europe Google over the issue that the search engine does not clearly mark their PPC ads well enough.  They claim that many of Google’s paid search links look too similar to Google’s organic search links. 
This has spurred Google to recently roll out bright yellow “ad” icons (see below) to various countries and certain mobile search experiences,...

By Interactive Strategies
Nov 01, 2013

Introducing Bob Rosen!

There’s no better way to start the day than with a new site launch. So today we’re happy to announce the launch of!
Bob Rosen is a pioneer in the field of leadership development who’s spent his career “transforming the world of business, one leader at a time.” Working with individuals at prestigious companies like Ford Motor Company, Pepsico and ING, Bob and his team at Healthy Companies have made measurable impacts within these organizations by helping their leaders build themselves...

By Ryan McBurney
Oct 08, 2013

New Site Launch - K12 for Schools and Districts

It's been a busy quarter here at Interactive Strategies - which is always a good thing. Another week, another exciting project launch: K12 for Schools and District's new, user-friendly website!
K12 Inc., a for-profit education company that sells innovative online schooling and curriculum to state and local governments, came to us for a redesign and rebuild of their K12 for Schools and Districts website. They needed a site with a clean user experience, simplified course search functionality, and...

By Kye Tiernan
Sep 26, 2013

Plain Talk Conference - Communication in a Time of Change

What an exciting day at the Plain Talk Conference here in Virginia hosted by MAXIMUS’ Center for Health Literacy.
I kicked off the day by leading a workshop called 'Responsive Design: Implementing a Mobile-Friendly Web Strategy' to a group of super engaged folks. In the workshop participants were taken through the process of creating a comprehensive online strategy – from defining audiences and creating intuitive navigation to generating site features and scalable content. I then attended a session...

By Ryan McBurney
Sep 18, 2013

Social Media for Nonprofits - Top 10 Best Practices

Social media channels like Facebook, Twitter, and LinkedIn allow nonprofits to empower its audience, grow awareness for its cause and/or services, improve fundraising efforts and strengthens online relationships… all in a cost-effective manner. However, success in social media marketing takes a serious commitment. While it’s certainly an economical marketing tactic, it takes time to properly authenticate and communicate to your social media audience. To make sure your efforts are as effective as possible, and that your time is being properly utilized, follow these rules to put your Nonprofit in the best position to succeed:

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