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News, Knowledge and Nonsense from the Minds of Interactive Strategies

By Interactive Strategies
Jan 18, 2013

Why we are going to Drupalcon Denver

Nate and I will be representing Drupal side of Interactive Strategies by heading to Drupalcon Denver next week.
Drupalcon US is an annual rite of passage for the masses of Drupalers, the spring conference provides a wealth of resources to the attendees that can be hard to quantify. As the conference and Drupal have grown, it has introduced more diverse tracks and specialties, moving away from being strictly a developer conference while remaining highly technical.
So “why are we going to Drupalcon?”
In...

By Mark Davenport
Jan 15, 2013

Inauguration of a New Era (in Mobile)

Biking to work along the National Mall, I get the opportunity in the mornings to appreciate a landscape of sculptures, beautiful architecture and century-old trees. This week, a new part of the scenery struck me—temporary cell towers. They've sprung up on every block—sometimes more than one—in anticipation of 500,000+ people attending the inauguration on January 21st.

While we see statistics every day about the amazing growth of mobile (Cory put some usage stats, as well...

By Interactive Strategies
Jan 04, 2013

Introducing Stagg!

We are pleased to announce the launch of Stagg!
A next-gen dating app made just for gay men, Stagg takes mobile dating to the next level, letting users "know more then his location." With a Sonar System, guys can find where compatible Stagg users are hanging out and start a conversation. With an easy reputation system users can find what makes him unique. And with a "Best Fit" scoring system, Stagg lets guys know if there really is potential. 
We partnered with Stagg to...

By Interactive Strategies
Dec 21, 2012

Happy Holidays Everyone

Yesterday was our annual holiday party at Lauriol Plaza. Chips, guac, more chips and oh yes, magaritas. As usual, we took the afternoon off to hang out with our peeps. To celebrate a great year, and look forward to exciting things in 2013.
And this year we got some great pics (courtesy of my fantastic new iPhone 5) that you can check out on Facebook.  
We hope everyone is surrounded by good peeps during this festive season and always. 
Happy Holidays!

By Dean Burney
Dec 14, 2012

Getting to the Bottom of Navigation

Every good web designer is familiar with the conflict of innovation vs convention.
For example, everyone knows that logos go on the top left, search boxes on the top right, interior page navigation typically sits on the left, advertisements on the right, etc. Unfortunately, this flies in the face of the natural instinct of a designer to try new things and push the envelope. Conventional layouts may not always be the most elegant, or in many cases, not even the most logical - but user habits lead...

By Interactive Strategies
Dec 07, 2012

One Size Does Not Fit All Your Content

As an account strategist, I like to think about how the web is changing and ways in which we can encourage our clients to embrace each element of a project, including content, marketing and technology innovation, in a cohesive way.
As I was reading an article on breaking out of templates to build customized reading experiences I realized just how easily content can get caught in templates that simply don’t adapt well without proper planning. This blog post does not advocate doing away...

By Interactive Strategies
Nov 27, 2012

We Give Thanks

Tomorrow is Thanksgiving and we have lots to be thankful for – family, friends, health and happiness. We are also grateful to come to work at IS each day – surrounded by amazing people and friendly clients, and immersed in exciting projects.
As an online agency we also have a unique opportunity to spend most of our time on the web, whether searching concepts, building experiences, finding inspiration or just for those times when we take a break and simply surf.
So on this Thanksgiving...

By Interactive Strategies
Nov 19, 2012

Put Mobile first

Lately we have been thinking a lot about mobile.
In her recent presentation “Uncle Sam Wants You (To Optimize Your Content for Mobile)”at An Event Apart, Karen McGrane, Founder of Bond Art & Science, enlightened us with statistics that leave no room for doubt – mobile can no longer be a secondary offering. Mobile should be top of mind for all of us who build web experiences.
For example, she mentioned that 20% of all Americans have no Internet access at all, and 35% have no...

By Interactive Strategies
Nov 01, 2012

Dispatches from DrupalCon Day One

Highlights of Day 1
DrupalCon is alive and thriving. I have yet to hear any attendance numbers but this conference is huge!
The day kicked off with the opening keynote from Drupal founder Dries Buytaert reviewing the state of Drupal and where things are heading.
Some of the best points came when discussing Drupal 8 and how things are changing. Improving the experience for site visitors, authors and developers is a key focus for the next release. Drupal wins on tech, but loses on the authoring...

By Interactive Strategies
Nov 01, 2012

Dispatches from DrupalCon Day Three

Day 3 got underway with many if not all of the attendees roaming the convention center with a painfully large amount of new information rattling around their heads. The sheer volume of information so far exceeds  brain capacity, most of us were drained and yet eager to push more information around.
The keynote was by Luke Wroblewski and focused on mobile first development. This was not a highlight for the day, not because the content was poor, but because the rest of the day’s sessions...

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