Digital Marketing Manager

We're currently looking for a Digital Marketing Manager to join our Washington DC-based team and help us support our exciting and growing client base. Our ideal candidate is self-motivated, highly focused, and capable of working at a strategic level while simultaneously executing on a tactical level. We’re looking for someone with a strong background in a broad range of channels, including search engine optimization, pay-per-click, email marketing, social media marketing and analytics. This person must have an eye for impactful, creative development and storytelling – integrated with a natural ability to lead. The person in this position will be involved in the growth of our entire marketing department, so we are looking for a candidate who is able to lead by example, while providing instruction and education to other team members.

Interactive Strategies is a full-service digital agency based in Washington, DC that has quickly established itself as a leading shop for non-profits and associations. Three years ago, we set out to leverage our fifteen years of work in the commercial space and apply it to the non-profit and association sectors where we could make a difference. We’ve partnered with amazing clients – including Special Olympics, Wilderness Society, Red Cross, Lupus Foundation, ASCO and ACOG – who took a chance on an agency that wanted to explore new ideas in digital fundraising; an agency that brings strong creative and digital storytelling to an industry that had become staid; an agency that leverages multi-channel, multi-touch strategies to bring strong improvements in online engagement and ultimately, money raised or members joined.

Responsibilities:
Talent and passion matter more to us than years of experience, but here’s the type of experience we’re looking for:

• Develop complex pay-per-click campaigns from the ground up and execute the day-to-day management.
• Track data and analytics to measure ROI and effectiveness of campaigns.
• Lead recommendations for and carefully execute all aspects of email marketing.
• Support our digital fundraising teams.
• Conduct organic search optimization for client projects and be able to proactively recommend next steps based on past performance.
• Plan, create, and launch social media content in a thorough, well-organized manner using internal tools and native platforms.
• Regularly develop blog content for the Interactive Strategies blog.
• Partner with internal teams to bring great campaigns to life across all digital channels.
• Collaborate with account executives to proactively identify areas of opportunity with existing clients.
• Act as a leader within the marketing team and be able to contribute to the overall knowledge of the team.