Case Study: ACOG
How do you untangle a complex medical association?
The American College of Obstetricians and Gynecologists (ACOG) is a crucial organization that sets the standard of care for women’s health. But their digital presence wasn’t living up to the organization’s impact. Multiple web properties and independent systems created a disjointed experience that made it difficult for the organization and its members to achieve their goals. ACOG needed more than a new website—they needed a complete digital transformation.