Case Study: Phius
How do you move a brand into the mainstream?
Phius (rhymes with “Prius”) is a nonprofit focused on decarbonizing the world by certifying professionals, projects and products using their high-performance passive building standard. To reach the mainstream market, Phius needed to clarify their positioning, build trust with industry professionals and educate the public about their broader sustainability movement and how it contributes to healthy living.
Stake a claim
Evolve the science wonk
The new brand in action
Data that supports the mission
Build the professional community
Building photography courtesy of Phius. Cover image: Forest Ave Passive House, Hoke Ley Architecture & Design, 2022.