Home Innovation Research Labs

As the for-profit arm of the National Association of Homebuilders, Home Innovations Research Labs is dedicated to research and innovation in home construction. We gave them more than just a website, but a multi-channel content strategy that has positioned them as the industry’s leading authority on home quality, durability and performance.

Reinvent the Brand & Increase Brand Awareness

Research showed a need to elevate Home Innovation Research Labs as a stand-alone entity, rather than a sub-brand of its parent, the National Association of Home Builders (NAHB). A strong logo and messaging platform bring this concept to life.

Increase Traffic & Conversions

Improved content and an SEO strategy focused on industry-related key terms drastically increased the number of site visits, page views and the time spent on the site.

Simplify the User Experience

Our content strategy brought 13 microsites under one roof. Paired with a megamenu, a clear message platform, a keyword-focused SEO strategy and engaging calls to action, we cut the sales cycle in half. The Sitecore CMS gives the Lab staff an easy way to manage content through a system that scales seamlessly with their growing library of resources.

Demonstrate Thought Leadership

The Home Innovation Insights blog showcases the Lab's expert research team. And the Trends & Reports section gives visibility to the Lab's vast body of data and white papers.

Help Builders Go Green

Setting the standard for green building, Home Innovation gives builders a destination for certification, standards and building materials in the Green Homes and Green Products communities.

Engage More Fans & Followers

We encourage comments, shares and clicks with compelling content and invite the Lab's fans to become brand advocates who promote its services and solutions their friends.


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Get in Touch

(202) 223-8656